The sold out events featured music talent from Washed Out, Moon Boots, & The Range, special Voyager Golden Record mini-music meditation sessions in the planetarium from Take 5 and Songbyrd, plus the official opening of the new interactive museum exhibition re-creating the famous hotel scene from 2001: A Space Odyssey.

The events also featured unique sponsor activations from SKYY, PBR, & Effen Vodka, a promotional and branding partnership with the Yuri's Night organization, custom green screen floating-in-space photobooths, unique roaming performers, TED-style space talks, scavenger hunts, a midnight Ready Player One screening, and specialty cocktails and food from Service Bar, Snowing in Space, Sweetgreen, Bar Pilar & many more.

The Zeit end-to-end UX concept was a seven-week project completed for DesignLab’s UX Academy. The task was to design a responsive ecommerce web site for a fictional company offering time travel vacation packages.

General market research and a competitive analysis were conducted, along with remote video user interviews and a survey in order to determine how users searched for vacation destinations. The user persona of Larry was developed, a 67-year-old retiree traveling with his wife who was looking for adventure, but also safety, was motivated by good deals, and primarily was interested in seeing sites/attractions, nature, and to learn about history.

Project goals were defined, a feature roadmap was created, a preliminary sitemap was established, and wireframes were quickly sketched. A card sorting exercise was conducted remotely but did not yield any actionable items. A User flow was created for Larry detailing the process of booking a trip.

Annotated responsive wireframes for desktop, tablet and mobile were created for the home page and a desktop wireframe was created for the trip listing page.

Before handoff, another round of usability testing would need to be completed on the new pages, especially the checkout screens and a mobile prototype would need to be created and tested as well.

In March of 2019, Events DC wanted to create an activation at SXSW that would celebrate and elevate the District's place in the vibrant e-sports community. My goal was to customize the activation for every attendee, no matter their gaming experience level. A “levels unlocked” concept, allowed guests to choose-their-own-adventure and advance further into the activation from casual gaming on retro arcade cabinets to the chance to compete against professional players on the latest platforms, along with music performances from national acts, video game-inspired craft cocktails from Drink Co., custom LED tunnels and projections, Loot Box scavenger hunts, and playful, interactive scenic installations. Later in the year we continued the campaign in DC with a block party experience in conjunction with the opening of Drink Co.'s new eSports theme pop-up bar.

2019 Citi Open Tennis Tournament
CNN Political Hangover Brunch
TOMS Shoes End Gun Violence Together Rally
Google Digital Africa Reception
Camp Amazon at St Judes
AEM Infrastructure Week Reception

The nation’s largest consumer co-op engaged BYT extensively in 2016 as a key partner in their east coast flagship store opening. The nearly year-long project included a number of in-house produced events such as the #UnitedOutside launch party at the National Museum of American History, the beef jerky celebration Jerky Fest, and the Wild Kitchen outdoor dinner series supporting conservation partners, all culminating in a massive six-day opening celebration at the new store.

Two institutions partnered with an outside organization to host after hours events for the first time in their history. Bibliodiscotheque, a celebration of disco culture at the Library of Congress sold 1750 tickets in under 1 minute and featured a live performance by Gloria Gaynor, while the National Archives event celebrated the opening of the Spirited Republic exhibition covering the history of alcohol in the US, featuring craft cocktails from local mixologists with sponsorship from Heineken, Budweiser, and Tanqueray.

From 2014-2017 BYT took over production of FotoWeekDC, Washington DC’s largest visual arts festival, a truly citywide celebration attracting 40,000+ visitors annually to 150+ exhibitions, programs, and events highlighting world-class photography, and providing exposure for photographers working locally and worldwide.

In a unique partnership with National Geographic, BYT was given unprecedented access to their entire DC HQ where I created an annual after-hours museum experience selling over 15,000 tickets since 2012. The events were a choose-your-own adventure of info-tainment for the well-read DC creative class, featuring TED-style talks from emerging Explorers, music performances and dancefloors, pop-up interactive science exhibitions, craft cocktails, and much more.

RAGNARÖCK - A Hirshhorn Late Night
Snallygaster Beer Festival
We The Party People @ Smithsonian National Museum of American History
Into the Blue - National Portrait Gallery After Hours
Wonder At Night & Murder House Party @ Renwick Gallery

Holmes Run Acres (HRA) is a small woodsy mid-century modern community in Falls Church, Virginia. When the first homes were built there in 1951, the modern architecture was a radical departure from the typical colonial and ranch houses that dominated the post-war building boom in the Washington, DC area. The Holmes Run Acres Civics Association (HRACA), the organization that maintains the community website, was looking for a refresh, as the current site had not had any significant updates since first being built in 2014.

As the site was maintained on a volunteer basis using the Weebly platform with minimal budget, research was needed to prioritize only the essential updates. I had access to the neighborhood email listserv, an active and opinionated group, in order to conduct an initial survey, which garnered 87 responses. Key findings included:

1) 62% only visited the site a few times a year
2) 36% visited the site before moving to HRA
3) 50% visited the site on a mobile device or tablet
4) 58% did not feel they were able to find all the information they needed

The site was only partially responsive, so unsurprisingly when asked for general comments and features, mobile-friendliness was high on the list. Additionally, users wanted to see more photos of homes, get help with renovations, and have a place for general neighborhood news and updates.

Due to the haphazard and piecemeal navigation structure of the original site with ambiguous categories such as "Resources" and grouping a number of miscellaneous items under "More...", along with the consistent feedback from users that information was difficult to find, as well as doing some market research on other neighborhood community sites, I began to craft a new IA from scratch. I proceeded to test this new structure through four unmoderated iterative tree tests with 40 individuals (both HRA residents and the general public) using two different test platforms.

The original non-mobile friendly home page included a slideshow of photos which included many poorly cropped and badly lit images along with some high quality shots that were of outdated community events not relevant to the general public. It did not do the neightborhood justice. The page also utilized a vintage map as a background image, which in other contexts may have worked, but felt out of place here and in user testing actually confused someone who thought some of the map text was clickable:

Additional user and tree testing could be completed to further refine the IA as some additional changes were made after the initial round of testing. Secondly, a case could be made to move the site to a more robust platform as Weebly has quite a of of limitations, but at this time the HRACA board is happy with the results and feels more comfortable making updates on the system they already know.