A dramatic photo of Cale on a hike in Switzerland

CALE

Experience Architect
Digital + Live
Dramatic Hiker

As a senior UX architect, I specialize in leading website projects from conception to launch, encompassing user experience, UI design, project management, strategy, development, and marketing. I focus on delivering impactful results and streamlining processes through a pragmatic approach.

My work at various agencies has included high-profile Salesforce Experience Cloud projects for Marriott, numerous WordPress and Webflow sites, and comprehensive brand refreshes for clients such as NASA. I have also produced digital ad campaigns, prototypes, interactive 3D tours, competitive analyses, and educational webinars.

Previously, I founded BYT Media and served as a senior producer at Advoc8, where I created hundreds of events, programs, and digital products for clients such as Google and National Geographic, and managed the popular web magazine and events calendar Brightest Young Things.

SKILLS

  • UX/UI Design & Research
  • Wordpress / Webflow
  • Elementor / Divi
  • Salesforce Experience Cloud
  • Creative Direction
  • Event Production
  • Client Services
  • Project Management
  • Pretty Decent Juggler

CLIENTS

  • National Geographic
  • CitiOpen
  • NASA
  • Capital Pride
  • REI
  • National Archives
  • vitaminwater
  • Library of Congress
  • MGM National Harbor
  • Edens
  • DC Bike Ride
  • Spy Museum
  • The Embassy of Spain
  • Hamilton Exhibits
  • SAG-AFTRA
  • CircleBlack
  • Google
  • Smithsonian
  • CNN
  • TOMS Shoes
  • US Chamber of Commerce
  • Marriott
  • SKYY
  • Snallygaster
  • FotoWeekDC
  • MakeOffices
  • AEM
  • Kennedy Center
  • The Newseum
  • LRS Recycling
  • Yamaha
  • U.S. Dept of the Treasury
"I am very stoked at how it turned out, it's extremely professional and All looks outstanding."
- Kenneth Ashford, Executive Director
NASA Ames Research Center Exchange
A photo of a tablet displaying the NASA Gear website
Mockup of FBI AIA website
"Looks perfect. Thank you for always creating something better than what I can imagine."
- Rupal Kharod, VP of Communications
FBI Association of Intelligence Analysts