Official NASA Gear (
https://officialnasagear.com/) is an e-commerce merchandise store owned and operated by the NASA Ames Exchange, an instrumentality of the US Government, located at the NASA Ames Research Center in Silicon Valley. The brand was created with the sole purpose of supporting NASA employees, with 100% of the proceeds going directly to employee morale, welfare, and recreation (MWR) activities. Impressed with the work done by Oxcart Assembly on the Launch America Space-X project, they approached us with a desire to elevate the aesthetics, professionalism, and usability of their existing site to better showcase some of the higher quality products they were beginning to sell. The current site looked dated, with an inconsistent style, poor responsiveness, and oddly placed text overlays along with a confusing navigation structure: